Market 4 Success

Strategic Marketing & Successful Sales
1 Day Workshop

The workshop will focus on practical marketing and how it fits within the day to day operation of a company. This workshop will:

• Introduce marketing in its various forms
• Explain the operation of marketing in a company's activities
• Impart enough knowledge of marketing o enable each company to select and manage the appropriate marketing activities
• Build a Strategic Marketing Plan for the company

In order to achieve the above objectives the workshop consists of the following:

• Market definition
• Market analysis
• Size and growth
• Trends, drivers and restrictions
• Customer Analysis
• Customer or consumers
• Knowing the customer
• Research
• Segmentation
• Targeting
• Buying behaviour
• Current situation analysis & competitor analysis
• SWOT
  
• FAB technique (features, advantages and benefits)
• Marketing objectives
• Marketing strategy development
• Portfolio management
• Types of strategies
• Sustainable competitive advantage
• Product/brand positioning
• The marketing mix
• Marketing communications
• Sales and sales presentations
• Dealing with marketing organisations