New Zealand firm, Jefton, has invested in In the Chair, a local software developer and client of Fit 4 Market.
"This really is testoment to what a good IM and strong strategic thinking can achieve" says Adam Basheer, Principal, Fit 4 Market.
In the Chair Pty Ltd (ITC) creates online platforms for interactive music delivery. The technology behind ITC is a proprietary music judgment system with global patents pending. It listens to your performance and gives you immediate feedback on pitch, timing, dynamics and tone. It tells you whether yo're good or bad so you get better faster. It is the only software in the world that lets you play a real analogue instrument or sing along with real musicians.
For the past 3 years Fit for Market has assisted In the Chair to develop from conception to a living breathing corporate entity. Fit for Market has assisted the company to achieve a Telstra Broadband Fund Grant, initial commercialisation grant funding through COMET, a Federal Commercialisation Grant through AusIndustries and now investor funding through a New Zealand venture capital firm. All together more than $1.2m has been achieved by the company so far and this pattern is set to continue.
Fit 4 Market has provided much more than just writing the Information Memorandum but has developed the business model and strategy by which the company will operate over the next 3 to 5 years. This truly innovative company has its sights set firmly on the world market with a bold and creative strategy behind it.
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