If you missed our seminar at the end of November, here's a snapshot of what was learned from an array of 'marketing disaster’ case studies.
Do your research and analyse your market. The majority of marketing flops tie back to the fact that research was flawed or indeed not performed.
Remember, as business owners how close you are to the product. Ensure you get an objective viewpoint on major marketing and product or service decisions.
Sometimes your strengths are not enough. How well do you know the market and the challenges it is going to present to you? Don't underestimate the market you are operating within.
If you are looking to extend in any way- first exploit your existing resources and expertise.
Stay true to your core business!
Try to engage your customers in any activity and keep them close
Look at all 4 of the basic P's of marketing - Product, Price, Place(distribution), Promotion. Ignore one at your peril.
If you make a mistake - accept it and move quickly!
After some healthy discussion at the seminar, it was also highlighted that for any business to be successful, you have to take some risks, so being ‘Brave’ was also a key lesson. Nothing amazing has ever been achieved without taking a risk.
Watch out for the next in our series of seminars; Marketing Success Stories! This will take place early March 2010. |
