Perhaps you think now is the time to slash the marketing budget to save costs?  No - don't do it - and this is why:

Maintaining and/or increasing marketing activities in a difficult financial market will help your business to be at the forefront when the economy bounces back.  Now is the time to get smarter about your marketing dollar and spend it well to bring the results you want.  How to do this is to firstly perceive your marketing budget as an investment rather than an expense.  Marketing is an investment in your clients and your business.

Consumers do not come to a standstill during tough times; rather they make their buying decisions differently - so if you cut your marketing spend, how will they find you?  Choose activities which are cost efficient and in line with your brand so they are effective in the long term.

Implement SMART marketing during these times of financial uncertainty - use your current client/consumer knowledge to the max:

S - Survive the difficult times and devise your strategy

M - Maintain market spend - stay visible

A - Assess and allocate the budget

R - Research your clients/consumers thoroughly

T - Take time to understand your clients and continue to strive for excellent client service

Stay close to and understand your clients' changing businesses and continue to build loyal relationships at all times.  People buy products and services from people they like and trust.