Before starting a promotional marketing campaign for your business take the time to carefully plan the incentives and objectives. Ask yourself the following questions:
- Are you planning to increase sales or let your large clients feel important? Determine the reason for the promotion.
- Who is the target of your promotional campaign? Is it your best customers, new customers or existing clients who have not made a purchase in the last 12 months?
- What promotional material works best for your target market?
- What is your available budget? Choose an appropriate material and medium that will not exceed your budget.
- How will your business decide if the campaign is a success? Select a clear goal and do not forget to measure the results.
- How are you following up the promotion to make the most of the campaign?
|
