E-mail Marketing. Getting it Right.

E-mail marketing is here to stay, learn more.

Seminar: Business to Business Marketing Success.

Join us on Thursday 25th March at our marketing seminar.

Customer Relationship Management Programs

Exactly what do CRM software systems offer you?

Deciding on a marketing budget

So how much should you spend on marketing?

Should I cut my marketing spend in a recession?

Perhaps you think now is the time to slash some costs and your marketing budget seems the obvious choice to cut .... don't do it - think again!!

It's the little things that count

We delve into the science behind services marketing by looking at the unique characteristics of services and how this should mould our marketing approach

Marketing disasters & how to avoid them

At the end of November we held a seminar on marketing disasters (and how to avoid them).

Are you backed up?

Read about the partnership between Fit 4 Market and Memory Box, a South Australian start-up making waves in the online back up industry.

Practical inexpensive promotions

There are some ways to promote your business without breaking the bank.

Positives in a Market Downturn

Amidst the doom and gloom, there are some positives happening as a result of the current market downturn.

5 Ways to Choose a Great Strapline

A great strapline has to engage the reader. It should make you think, promise you something which will help your company or product stand out from the crowd. It should be believeable.

Marketing in a Market Downturn

Consumer spending and confidence is at its lowest in South Australia for six years. Companies should bear this in mind when thinking about creating and/or updating their marketing plan.

The Mystery Behind "Focus Groups"

Done right, focus groups can help you to market and grow your business.

There's always a reason to promote!

Promotional campaigns help to create something new to talk about for your product. Giving potential customers another reason to buy lets you take full advantage of...

10 Promotional Ideas

Promotional activities suitable for consumer goods, in particular fine food products.

2008 Marketing Checklist

Simple 10 step marketing checklist to guide you.

Domain Names

Having a strong descriptive domain name can make sure that you show up first in these search results.

Ideas for Christmas

Business to Business

Online Marketing Checklist

Your basic online marketing "must-do" list.

Networking this Christmas

Networking is probably the best opportunity you will ever have to make new connections and build on existing relationships.

Creating Powerful Promotional Material

Before starting a promotional marketing campaign for your business take the time to carefully plan the incentives and objectives.

Top 5 Branding Tips

Branding is not as simple as having a catch phrase or a logo.

Client Achieves Angel Finance

After many years of continued innovation, Core Medical Solutions has achieved finance.

New Zealand Firm Invests

New Zealand firm, Jefton, has invested in In the Chair, a local software developer and client of Fit 4 Market.

TheGofa.com gets COMET

A brand new and exciting search and market data company "TheGofa.com" has just achieved COMET.

Australian Week Innovation Winner

In the Chair has been announced one of the six winners of the Australian Week Innovation Forum Competition and will represent South Australia in Australia Week in New Your in Jaunary.

International Distribution Partner

In January 2007, In the Chair finalized a partnership with Sibelius Software Ltd (An Avid Company), developers of the world's leading music notation software, to distribute and co-develop StarPlay.