Working in the field of marketing since 1990, Tania has been involved in a variety of marketing disciplines, from the service industry through to fast moving consumer goods (FMCG). Her experience has seen her carry out the role of marketer and manager at a state, national and international level for both small and large organisations.
In recent years Tania has concentrated on the area of FMCG, and it is through this industry that she has been exposed to a wide variety of marketing applications.
With particular skills in the development of packaging and marketing materials, Tania has had extensive experience in the creation of packaging and brochure design/layout, from writing copy through to finished artwork. Her experience has seen her responsible for developing materials for Australian, Asian and European markets.
In the field of marketing communications, Tania has significant experience in all mediums, including television, radio, point of sale, direct mail, consumer and trade expos, and with a strong focus on trade and consumer magazines.
Tania has also undertaken a range of market research activities, including consumer focus groups, the development and implementation of market research questionnaires, and utilisation of desktop database programs to investigate and develop market profiles.
Tania's experience has been gained in the following companies:
Simes Australia
Berri Ltd
SGIC
Arnotts
Tania has a Bachelor of Business, majoring in marketing, and an Associate Diploma in Business, both from the University of South Australia.
Tania has the knowledge and expertise to undertake projects ranging from small-scale, domestic initiatives through to large-scale, international campaigns. |
