Megan has 18 years of experience in consumer marketing and retail management roles having worked primarily for national companies operating within extremely competitive markets.Her career has had a strong focus on the development and implementation of strategic business and marketing plans particularly within the fast moving consumer goods industries. Megan has managed a number of key national Brands, successfully achieving sales and market share growth.
In addition, her experience as a Senior Buyer for a major retail store chain also required excellent management and communication skills, highly developed planning and organisational skills and the ability to identify market place opportunities whilst maintaining superior business relationships with external agencies, management and staff.
Megan's key strength and experience has been in ensuring the successful positioning and promotion of an assigned brand/product portfolio, resulting in enhancing and developing the branded products. This has increased sales and market share using a diverse range of marketing activities incorporating strategic brand/product development, range rationalisation, product packaging and design, market research, promotion and advertising.
Megan has experience in all marketing communication techniques including television, radio, press, consumer magazine, trade magazine, direct mail, on pack promotions, outdoor advertising, point of sale and website. She has also been responsible for sponsorship and public relations opportunities and initiatives.
Megan has experience in both qualitative and quantitative market research. She has a background in both primary and secondary consumer research across a wide range of consumer products including liquid milks, dairy foods, yoghurts, cheese and canned seafoods.
Existing brand equity, development of new brands, package design, product profile and communication strategies including television, radio, press and point of sale have been included in various research studies undertaken.
Megan's marketing knowledge and management skills have been used and developed in companies which include:
Safcol Australia Pty Ltd
Dairy Farmers (Sydney, NSW)
Dairy Vale Foods Ltd
John Martins Retailers Ltd
Lloyd Helicopter Group
Megan has a Bachelor of Business, majoring in Marketing, from the University of South Australia. Disciplines that she specializes in include consumer behaviour, market research techniques, advertising, promotion and sales development and marketing strategy development.
|
