A Secrets of Australian IT competition winner, InfoTec Communications specialises in smart technology information management products for business. With a brand new technology and bold ideas for commercialisation, InfoTec employed Fit 4 Market to help develop their Information Memorandum and strategy for the new product.
As often happens with the development of an Information Memorandum to gain capital, many new directions for the technology are discovered. New means to market are explored and risk profiles are established. As a result of the work done, the company has been able to identify alternative options with the technology, consequently exposing new and previously unrecognised market opportunities.
Fit 4 Market worked with InfoTec communications to help establish these new alternative markets. This has now both reduced the immediate need for investment capital as well as identifying alternative investment options and reduced the risks associated with the original market.
www.infotec.com.au
|
