REM Tuition

Originally Master Coaching, REM Tuition is an example of a complete name and image change that has helped to gain awareness and recognition for this unique tutoring company. Having endured some difficult times with a franchise group, the decision was made to completely revamp the business. This included a name and image change designed to lift awareness of the company and develop a modern and premium educational facility image.

A marketing strategy was developed in line with the core business goals to decide upon and develop the REM (Reading, English, Maths) Tuition imagery. Managing this imagery to create a true brand in the market is the next step for the company to ensure that the premium educational message is well established in the market.



"Price is not important to everyone. In fact most research demostrates that price comes 4th or 5th for most customers in most markets."